06/06/2014 - America Saves

America Saves logo


America Saves, a campaign managed by the non-profit Consumer Federation of America, seeks to motivate, encourage, and support low- to moderate-income households to save money, reduce debt, and build wealth. The research-based campaign uses the principles of behavioral economics and social marketing to change savings behavior. Non-profit, government, and corporate groups participate in America Saves nationally and through local, regional, and statewide campaigns around the country. America Saves encourages individuals and families to take the America Saves pledge and organizations to promote savings year-round and during America Saves Week.

The campaign provides free financial tools, savings services, advice, and resources that help Americans from every income level take the steps needed to take charge of their finances and manage money more effectively.


  • America Saves Pledge
    Individuals that have a savings plan are twice more likely to spend less than they earn and save the difference, have sufficient emergency savings, and be saving enough for retirement. Individuals can create their savings plan at www.americasaves.org/for-savers/pledge.
  • Email and Text Message Support
    When individuals take the America Saves Pledge they can also choose to receive emails and text messages to support their savings. Text messages come in the form of tips and reminders to save and are based on the goal individuals choose when they take the pledge.
  • Partner Resource Packets
    About every six weeks, America Saves provides organizations with a resource packet that focuses on one aspect of saving. This material will help you communicate with the public, constituents, and other organizations about how your company or organization promotes and encourages saving. Each packet includes: A guest post from America Saves, social media content, and tools and resources.
  • America Saves Week
    Each year America Saves, along with the American Savings Education Council coordinate America Saves Week — an annual opportunity for organizations to promote good savings behavior and a chance for individuals to assess their own saving status. Typically thousands of organizations participate in the Week, reaching millions of people. America Saves Week will be held February 23 – 28, 2015. Learn more at www.americasavesweek.org.

To reach and impact as many individuals as possible, America Saves relies on organizations to promote savings information. It asks organizations like yours to promote the America Saves Pledge and to use the partner resource packets to promote savings to your constituents, members, and customers throughout the year.


Katie Bryan
Turn on JavaScript!